Every hour, millions of underinformed sports fans blow hard-earned cash on suboptimal, losing bets. We are turning the tables, arming the masses with market-beating tips, insights and data to unlock better bets and greater gains, all powered by world-class in-house algorithms.
Sportsbooks around the world operate sophisticated systems designed to extract maximum value out of their betting customers. We already have over one million engaged users through our social channels, who rely on us every day to find the hidden edge and beat the books.
Our social content is universally recognised as industry-leading across the United States. We are now building our own ground-breaking consumer product, leveraging our algorithmic and social expertise, and unconstrained by any legacy engineering or design limitations.
We are a B2C subscription platform providing data, insights, and betting recommendations for sports bettors based in the US. Recommendations (or "picks") originate from human experts (or "cappers"), algorithmic models, or a combination of both. The recommendations are for information and entertainment purposes only, and our users are not able to place bets or gamble directly within our platform. We monetise primarily through user subscription fees.